Business & Economics Books › global marketing management th edition

Pre-Owned Investment Analysis and Portfolio Management 9780538482387

INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT Tenth Edition teaches readers how to manage their money to derive the maximum benefit from what they earn. From asset allocation to selecting investments in a global market this book gives readers a solid... more

Pre-Owned Positioning: The Battle for Your Mind 20th Anniversary Edition (Hardcover) 0071359168 9780071359160

Ries and Trout taught me everything I know about branding marketing and product management. When I had the idea of creating a very large thematic community on the Web I first thought of Positioning.... --David Bohnett Chairman and Founder of... more

Management of industrial enterprises in under-developed countries / [Prepared by the Bureau of Economic affairs in the Dept. of Economic and Social Affairs in co-operation with th

Select Your Preferred Color at No Additional Cost! Explore More Options by Clicking on More Images and Notify Us of Your Choice via Email. Presenting an Exquisite Leather-Bound Edition expertly crafted by the prestigious organization “Rare... more

Pre-Owned Operations Management : Quality and Competitiveness in a Global Environment 9780471692096

Featuring an ideal balance of managerial issues and quantitative techniques this new Fifth Edition of Russell and Taylor s comprehensive introduction to operations management keeps pace with current innovations and issues in the field particularly... more

Hospitality and Travel Marketing 9780766816053 Used / Pre-owned

For those who are seeking a career in hospitality hotel and restaurant management this edition of Hospitality and Travel Marketing expresses the relationship between marketing and the tourism industry and emphasizes a broader marketing perspective... more

Implementation of management science in marketing 1967 [Leather Bound]

Select Your Preferred Color at No Additional Cost! Explore More Options by Clicking on More Images and Notify Us of Your Choice via Email. Presenting an Exquisite Leather-Bound Edition expertly crafted by the prestigious organization “Rare... more

Marketing management; analysis and planning. 1963 [Leather Bound]

Select Your Preferred Color at No Additional Cost! Explore More Options by Clicking on More Images and Notify Us of Your Choice via Email. Presenting an Exquisite Leather-Bound Edition expertly crafted by the prestigious organization “Rare... more

Pre-Owned Strategic Marketing Management (Paperback) 9781936572151

Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying understanding and solving marketing problems. For business students the theory advanced in this... more

World Association for Sport Management Sport Marketing in a Global Environment: Strategic Perspectives (Hardcover)

This book examines contemporary sport marketing with a particular focus on strategic marketing the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs... more

Introduction to International Disaster Management (Paperback)

Introduction to International Disaster Management Fourth Edition offers an unbiased global perspective for students and practitioners alike. It provides a comprehensive understanding of the disaster management profession covering the varied sources... more

Global Marketing: Strategy Practice and Cases (Paperback)

Global Marketing 3rd edition provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically... more

International Management Behavior : Global and Sustainable Leadership 9781118527375 Used / Pre-owned

This is the seventh edition of International Management Behavior an established text for students and executives developing the knowledge perspective and skills required for leading and managing people in global business. CONDITION – USED: Books... more

Pre-Owned Mastering the Case Interview: The Complete Guide to Consulting Marketing and Management Interviews 8th Edition (Paperback) 1936572044 9781936572045

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

International Advanced Management Studies: International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice (Paperback)

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors including those... more

Hospitality Marketing Management 9780470088586 Used / Pre-owned

Completely revised and updated to include more information on Internet marketing tourism marketing marketing technology and international business Hospitality Marketing Management Fifth Edition is a comprehensive core marketing text. CONDITION –... more

Marketing Management: A Global Overview (Hardcover)

The organizational discipline which is concerned with the practical application of marketing techniques orientation and methods within organizations and enterprises is known as marketing management. It also focuses on the management of the marketing... more

Pre-Owned Positioning: The Battle for Your Mind (1st Edition Revised) (Hardcover) 0070652643

Ries and Trout taught me everything I know about branding marketing and product management. When I had the idea of creating a very large thematic community on the Web I first thought of Positioning.... --David Bohnett Chairman and Founder of... more

Global Trade and Exports Management Finance - Volume I (Paperback)

The Handbook appears in two parts.They are meant for students of International marketing banking and finance.Its WORTHY for diploma undergraduate postgraduate professional and technical bodies students Export-Import trade practitioners and bankers.... more

Best Practices in Portfolio Program and Project Management: Implementing Program Management: Templates and Forms Aligned with the Standard for Program Management Third Edition (2013) and Other Best

Success in program management requires discipline complete plans well-run meetings accurate record keeping and adherence to global best practices. Implementing Program Management: Templates and Forms Aligned with the Standard for Program Management... more

Financial management of the marketing function; a research study and report prepared for the Financial Executives Research Foundation (formerly Controllers Institute Research Foundation) by Michael S

Select Your Preferred Color at No Additional Cost! Explore More Options by Clicking on More Images and Notify Us of Your Choice via Email. Presenting an Exquisite Leather-Bound Edition expertly crafted by the prestigious organization “Rare... more

Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness (Paperback)

This second edition of Marketing Accountability now transformed to Marketing Value Metrics introduces and guides readers through a metrics model developed at the renowned Cranfield School of Management that not only shows how marketing... more

Pre-Owned Marketing Essentials Student Edition (Hardcover) 007895312X 9780078953125

Glencoe Marketing Essentials covers the very latest trends in marketing including green marketing marketing uses of social media e-marketing and global marketing. An all-new magazine feel gives the book added interest and it is available online with... more

Pre-Owned Global Marketing and Advertising : Understanding Cultural Paradoxes 9781412914765

Global Marketing and Advertising Second Edition provides a knowledge base of cultural differences and similarities as well as a structure of how to apply this knowledge to the management of global branding and marketing communications. Offering a... more

Sport Marketing (Edition 2) (Hardcover)

This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues and why market... more

Pre-Owned Convention Sales and Services (6th Edition) (Paperback) 0962071048 9780962071041

This textbook used in more than 200 schools of hotel management provides comprehensive coverage of all facets of marketing selling and servicing of meetings and conventions. Each chapter opens with an insightful analysis of the chapter subject by... more

The marketing executive and management information systems 1966 [Leather Bound]

Select Your Preferred Color at No Additional Cost! Explore More Options by Clicking on More Images and Notify Us of Your Choice via Email. Presenting an Exquisite Leather-Bound Edition expertly crafted by the prestigious organization “Rare... more

Global Market/Marketing Research in 21st Century and Beyond (Hardcover)

From reviews of Global Market/Marketing Research in 21st Century and Beyond: This comprehensive book provides a new platform for global market/marketing researchers as well as for global strategic marketing management professionals. I trust this... more

Pre-Owned Marketing Management: A Strategic Decisionmaking Approach (Paperback) 0073529826 9780073529820

The eighth edition of Marketing Management: A Strategic Decision-Making Approach concentrates on marketing decision-making rather than mere description of marketing phenomena. By providing specific tools and decision frameworks it prepares its... more

The economist and general adviser : containing papers on the following subjects: The markets. Marketing. Drunkenness. Gardening. Cookery. Travelling. Housekeeping. Management of income. Distilling.

Leatherbound edition. Language: English Volume: v. 1 Leather Binding on Spine and Corners with Golden leaf printing on spine. Reprinted from 1825 edition. NO changes have been made to the original text. This is NOT a retyped or an ocr d reprint.... more

Pre-Owned Marketing for Hospitality and Tourism Global Edition [Paperback] [Jan 01 2012] Kotler Philip (Paperback) 1292156155 9781292156156

For courses in Hospitality Marketing Tourism Marketing Restaurant Marketing or Hotel Marketing. Marketing for Hospitality and Tourism 7/e is the definitive source for hospitality marketing. Taking an integrative approach this highly visual... more

Pre-Owned Marketing Management Fourteenth Canadian Edition (14th Edition) (Hardcover) 0132161079 9780132161077

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package... more

Pre-Owned A Framework for Marketing Management First Canadian Edition (Paperback) 0131213458 9780131213456

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise streamlined version of Kotler and Keller s fifteenth edition of Marketing... more

Pre-Owned Strategic Management : Competitiveness and Globalization Cases 9780324581133 Used

STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION CASES Eighth Edition is a comprehensive Strategic Management case text that combines proven scholarship; cutting-edge research; a practical global focus; and the most thorough up-to-date and... more

Pre-Owned Managing Diversity: Toward a Globally Inclusive Workplace (Paperback) 1412972353 9781412972352

Successful management of an increasingly diverse workforce is today among the most important global challenges that managers and organizations face; the Second Edition of this award-winning text helps us meet that challenge. CONDITION – USED:... more

Pre-Owned Marketing Management: Knowledge and Skills 10th Edition 9780073530055 Hardcover 10th edition

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Information Technology for Management-driving Digi Tal Trans

Information Technology for Management-driving Digi Tal Transformation to Increase Local and Global Pe Rformance Growth and Sustainability 12th Edition ... more

Air Transportation: A Global Management Perspective (Paperback)

Now in its ninth edition Air Transportation: A Global Management Perspective by John Wensveen is a well-proven accessible textbook that offers a comprehensive introduction to the theory and practice of air transport management. In addition to... more

Pre-Owned Management Global Edition (Paperback) 1292090200 9781292090207

NOTE: You are purchasing a standalone product; MasteringA&P does not come packaged with this content. If you would like to purchase both the physical text and MasteringA&P search for ISBN-10: 013397300X /ISBN-13: 9780133973006. That package includes... more