Business & Economics Books › marketing management knowledge and skills

Advances in Business Marketing and Purchasing: Business-To-Business Marketing Management: Strategies Cases and Solutions (Hardcover)

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what... more

Management: Tasks Responsibilities Practices (Paperback)

Management is an organized body of knowledge. This book in Peter Drucker swords tries to equip the manager with the understanding the thinking the knowledge and the skills for today sand also tomorrow s jobs. This management classic has been... more

Management for Professionals: Exhibit Marketing and Trade Show Intelligence: Successful Boothmanship and Booth Design (Hardcover)

Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools... more

Conflict Management for Managers: Resolving Workplace Client and Policy Disputes Second Edition (Hardcover)

Conflict Management for Managers: Resolving Workplace Client and Policy Disputes provides current and future organizational leaders with the knowledge and skills necessary to prevent and manage every common source of conflict faced at work. Great... more

ESI International Project Management: Pgmp(r) Exam Challenge! (Paperback)

Up to date with the third edition of PMI s Program Management Standard The PgMP(R) Exam Challenge! contains more than 300 practice questions to help readers hone their knowledge and test their skills. It covers all five of the program management... more

Pre-Owned Executive Power: How Executives Influence People and Organizations (Jossey-Bass Management Series) Hardcover - USED

Examines the sources of power in organizations including the power of formal authority and the power that comes from personal knowledge skills and vision. Discusses the functions and limitations of executive power how power is shared in groups and... more

International Management Behavior : Global and Sustainable Leadership 9781118527375 Used / Pre-owned

This is the seventh edition of International Management Behavior an established text for students and executives developing the knowledge perspective and skills required for leading and managing people in global business. CONDITION – USED: Books... more

Marketing Knowledge Management : Managing Knowledge in Market Oriented Companies

Marketing Knowledge Management : Managing Knowledge in Market Oriented Companies more

Advances in Marketing Customer Relationship Management and: Progressive Trends in Knowledge and System-Based Science for Service Innovation (Hardcover)

Scientific investigation in the service industry has produced a major effect on productivity and quality in order to lead to new services. With ever-evolving internet technologies and information environments system science and knowledge science... more

Office Management : Knowledge Management In Organizations: Organizational Change Management (Paperback)

Management may be described as the people who design an organization s structure and determine how different aspects of the organization will interact. This book focuses on office management. First it examines the skills necessary to run an office... more

International Business and Management: Network Dynamics in International Marketing (Hardcover)

Contributes to the state of knowledge in the area of relationship marketing and provides readers with an insight into the antecedents and roots of the fashionable interest in relationship marketing. This book presents ideas on our understanding of... more

Pre-Owned Managing Innovation: Integrating Technological Market and Organizational Change (Paperback) 0470093269 9780470093269

Managing Innovation provides readers with the knowledge to understand and the skills to manage innovation at the operational and strategic levels. Specifically it integrates the management of market organizational and technological change to improve... more

Structure and Organization of Product Development Projects (Hardcover)

This book conveys useful knowledge skills and behaviour that an engineer who is responsible for product development/project management often needs but which is not given enough attention in the usual engineering education. It goes beyond the... more

Pre-Owned Global Marketing and Advertising : Understanding Cultural Paradoxes 9781412914765

Global Marketing and Advertising Second Edition provides a knowledge base of cultural differences and similarities as well as a structure of how to apply this knowledge to the management of global branding and marketing communications. Offering a... more

Sales Management : Marketing Policies Sales Campaigns Which Build Up Trade Training Yourself to Sell Developing and Managing a Sales Force (Paperback)

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America and possibly other nations. Within the United... more

Sports Economics Management and Policy: The Economics of Professional Road Cycling (Hardcover)

This volume brings together current academic research and knowledge on the economics and management of professional road cycling. Each chapter treats a particular economic aspect of the sport from organizational structure to marketing finance media... more

Sports Marketing: Fundamentals - Strategies - Instruments (Paperback)

This book provides the basic knowledge ( basics ) for professional sports marketing and gives suggestions for management practice. In the course of social and economic development sports marketing has grown from rudimentary beginnings into a highly... more

Pre-Owned Employee Training and Development (Paperback) 0073041270 9780073041278

Many companies now recognize that learning through training development and knowledge management helps employees strengthen or increase their skills in order to improve or make new products generate new and innovative ideas and provide high-quality... more

Pre-Owned Strategic Marketing Problems : Cases and Comments 9780131421844

For courses in Marketing Strategy Marketing Management and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving... more

Conflict Management and Leadership for Managers: Knowledge Skills and Processes to Harness the Power of Rapid Change (Paperback)

A comprehensive inclusive and practical guide to preventing and managing every common source of conflict and dispute at work whether involving leaders managers employees customers vendors or regulators. more

Analytics for Managers: With Excel (Hardcover)

Analytics is one of a number of terms which are used to describe a data-driven more scientific approach to management. Ability in analytics is an essential management skill: knowledge of data and analytics helps the manager to analyze decision... more

Analytics for Managers: With Excel (Paperback)

Analytics is one of a number of terms which are used to describe a data-driven more scientific approach to management. Ability in analytics is an essential management skill: knowledge of data and analytics helps the manager to analyze decision... more

Pre-Owned Events Management : Principles and Practice 9781446200735

This S econd Edition combines a detailed application of theory with practical examples and terminology to provide students with the relevant skills and knowledge essential for a career in Events Management. CONDITION – USED: Books sold are in... more

Keeping Up with the Quants: Your Guide to Understanding and Using Analytics (Hardcover)

Why Everyone Needs Analytical Skills Welcome to the age of data. No matter your interests (sports movies politics) your industry (finance marketing technology manufacturing) or the type of organization you work for (big company nonprofit small... more

Human Resource Management: An Applied Approach (Paperback)

Focusing on both knowledge and skill development Human Resource Management: An Applied Approach Third Edition by Jean Phillips prepares future HRM professionals to effectively utilize HRM strategies encouraging learners to take action and create a... more

Applied Crisis Communication and Crisis Management: Cases and Exercises. W. Timothy Coombs (Paperback)

Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs includes a wide range... more

International Management Behavior: Leading with a Global Mindset - Lane DiStefano

Product Description Now in its sixth edition International Management Behavior continues to help students develop the knowledge perspective and skills they need in order to conduct global business successfully. The combination of well-chosen new and... more

Principles of Management (Paperback)

Today Management of an enterprise whether in agriculture sector or in industrial sector or in service sector requires knowledge and skill. The acquisition of such knowledge and skill by experience is very good. But it is also cumbersome and you have... more

Global Enterprise Management Volume I: New Perspectives on Challenges and Future Developments (Paperback)

Global Enterprise Management unites theory academic knowledge and practitioner experience to provide students educators and practitioners with the skills to succeed in the global managerial landscape. more

Essential Maths: for Business and Management (Paperback)

Assuming no prior mathematical knowledge this approachable and straightforward text covers the essential mathematical skills needed by business and management students at undergraduate and MBA level. Clare Morris uses a clear and informal narrative... more

Ultimate Beginners Guide Agile Project Management : The Ultimate Step-By-Step Guide On How To Implement Agile And Learn Project Management Improve Skills And Change Your Mind To Manage A Project (Hardcover)

Step-by-Step Guide to Master Agile Project Principles Software Development and Scrum Your Customers Never Stop to Use this Awesome Guide! In this book you will find a plethora of tips and knowledge that you will need as a project manager. Have you... more

International Business and Management: Managing Customer Relationships on the Internet (Hardcover)

One important marketing issue is how to initiate develop and manage relationships with customers through the Internet. This book aims to improve our knowledge on utilization of the Internet in marketing. It offers theoretical as well empirical... more

International Business and Management: Cooperative Strategies and Alliances in International Business: Joint Ventures and Technology Partnership (Hardcover)

This series applies a truly international perspective to the study of international business with a special emphasis on management and marketing issues and aims to advance the frontiers of knowledge in this fast developing field. more

Pre-Owned Employee Training & Development (Paperback) 0073530344

Many companies now recognize that learning through training development and knowledge management helps employees strengthen or increase their skills in order to improve or make new products generate new and innovative ideas and provide high-quality... more

Managing Marketing (Paperback)

The newly qualified manager may well be equipped with the skills of the What of marketing and management but not know the How. The practicing marketer is well served with guides on strategy mainly of the four minute plan variety but poorly served in... more

1: Management Sales & Marketing : Whole process of business through management sales & marketing included supply chain (Series #1) (Paperback)

This book is about management for business and sales and marketing also moving trends of marketing through digital media also management of supply chain end to end all process of business with transforms of business utilize new skill for global... more

Business Engineering: Customer Knowledge Management: Kundenwissen Erfolgreich Einsetzen (Paperback)

Das St. Galler Modell für Customer Knowledge Management kombiniert Customer Relation und Knowledge Management in einer Rahmenarchitektur kundenzentrierter Prozesse. Diese integrierte Sicht ermöglicht wesentliche Ergebnisverbesserungen in Marketing... more

Export Development and Promotion: The Role of Public Organizations (Paperback)

Companies succeed in international markets because of their competitive competence which in large measure is based on the level of knowledge and skill they bring to their international marketing activities. Public organizations in the export... more