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Yo-Zuri 3DB Crayfish Hard Bait Lure

Yo-Zuri 3DB Crayfish more

Yo-Zuri Hydro Minnow LC 6 Hard Bait Lure Black Silver

The Yo-Zuri Hydro Minnow Long Cast in the 6 inch and 1-1/4 ounce is a hard bait fishing lure designed for long distance casting from the land or the boat. It features a weight transfer system that shifts the balance to the rear of the bait during the... more

Yo-Zuri Crystal 3D Minnow 3-1/2 Hard Bait Fishing Lure

Update your fishing kit with the Yo-Zuri America Crystal 3D Minnow. It is designed with an authentic life-like appearance to attract the attention of fish to your line. Made of polycarbonate the Yo-Zuri minnow offers year-round durability. This lure... more

Yo-Zuri R1157 CSJT Bonita Hard Bait 6.75 6 3/8oz Skip Jack Tuna

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri’s new Bonita boats our patented color change... more

Yo-Zuri Crystal 3D Shrimp (SS) 90mm 3-1/2 Hard Bait Lure

The Yo-Zuri Crystal 3D Shrimp is a realistic looking hard bait lure featuring an internationally patented 3D Prism Internal Finish. This lure produces a brilliant shine that reflects like facets of a diamond flashing in all directions attracting fish... more

Yo-Zuri 3D Squirt Hard Bait Lure Hot Pink 1.5 oz.

Yo-Zuri 3D SQUIRT Weight: 1.5oz Length: 190mm The Yo-Zuri 3D Squirt is the most realistic hard bait squid imitation on the market. The Yo-Zuri brand skirts found on each bait add to the irresistible wide swimming action. Designed to be cast or slow... more

Yo-Zuri 2 3/4 3D Inshore Twitchbait Hard Bait Lure Silver Black

The Yo-Zuri 3D Inshore Twitch Bait is a slow sinking saltwater lipless hard bait fishing lure. Designed to be fished in shallow water the 3D Inshore Twitch Bait is an exceptional choice for fishing grass flats oyster bars or working troughs along the... more

Yo-Zuri 3D Inshore Popper 90 Chartreuse Topwater Hard Bait Fishing Lure

Yo-Zuri 3D inshore popper is a topwater saltwater hard bait fishing lure designed for inshore or nearshore gamefish. The 3D inshore popper is a saltwater popper with excellent balance for quick starting action around the cover. Designed to be fished in... more

Yo-Zuri 2 3/4 3D Inshore Twitchbait Hard Bait Fishing Lure Ghost Shad Color

The Yo-Zuri 3D Inshore Twitch Bait is a slow sinking saltwater lipless hard bait fishing lure. Designed to be fished in shallow water the 3D Inshore Twitch Bait is an exceptional choice for fishing grass flats oyster bars or working troughs along the... more

Yo-Zuri Hydro Pencil 5 Hard Bait Fishing Lure Green Mack

The Yo-Zuri Hydro Pencil is a topwater hard bait fishing lure. Perfectly weighted for long distance casting the Hydro Pencil is ideal for surf or inshore fishing for Striped Bass Bull Redfish Trophy Snook or Tarpon. Yo-Zuri has upgraded the new Hydro... more

SQUID JIG ULTRA BAIT AURORA (SSS) 80MM 3-1/8

Regarded as the most versitile and effective big game trolling lure on the market the Bonita comes in two sizes and a variety of colors to target large fish such as wahoo tuna and billfish. Patented Powerbody construction and welded through wire... more

Yo-Zuri 3D Inshore Twitchbait 90 PSCL Hard Bait Fishing Lure

The Yo-Zuri 3D Inshore Twitch Bait 90 is slow sinking saltwater hard bait fishing lure. It has a deep body and flat side and features a darting/flashing action on a twitch and pause retrieve and a suductive side to side wobble on a straight retrieve.... more

Yo-Zuri 3DB Prop 3-1/2 Hard Bait Lure Prism Gold Black 5/8 oz.

The Yo-zuri 3DB Prop Bait is a top-of-the-line single prop topwater hard bait fishing lure. The Internal 3D Prism Finish or new internal painted finish never wear or chip of. This is a very easy bait to fish and can be fished with a stop and go or a... more

Yo-Zuri Hydro Minnow LC 6 Hard Bait Lure Black Purple

The Yo-Zuri Hydro Minnow Long Cast in the 6 inch and 1-1/4 ounce is a hard bait fishing lure designed for long distance casting from the land or the boat. It features a weight transfer system that shifts the balance to the rear of the bait during the... more

Yo-Zuri 3DB Popper 3.5 Fishing Hard Bait Lure Prism Silver Black

The Yo-zuri 3DB Popper is a top-of-the-line hard bait topwater popper fishing lure. The Internal 3D Prism Finish or new internal painted finish never wear or chip of. This is a very easy bait to fish and can be popped or fish with a walk the dog... more

Yo-Zuri Crystal 3D Minnow 5-1/4 Hard Bait Fishing Lure Blue Silver

Update your fishing kit with the Yo-Zuri America Crystal 3D Minnow. It is designed with an authentic life-like appearance to attract the attention of fish to your line. Made of polycarbonate the Yo-Zuri minnow offers year-round durability. This lure... more

Yo-Zuri 3DB Vibe 65mm 2-5/8 Hard Bait Fishing Lure

Yo-Zuri 3DB series features a painted 3D prism finish highest quality hooks and split rings and run true out of the box. more

Yo-Zuri 3 1/2 3D Inshore Twitchbait Hard Bait Fishing Lure Mullet Color

The Yo-Zuri 3D Inshore Twitch Bait is a slow sinking saltwater lipless hard bait fishing lure. Designed to be fished in shallow water the 3D Inshore Twitch Bait is an exceptional choice for fishing grass flats oyster bars or working troughs along the... more

yo-zuri squid ultra bait aurora sinking jig luminous orange 3-3/4-inch

yo-zuri squid ultra bait aurora sinking jig luminous orange 3-3/4-inch more

Yo-Zuri Crystal 3D Minnow 5 1/4 Hard Bait Fishing Lure Blue Yellow

Update your fishing kit with the Yo-Zuri America Crystal 3D Minnow. It is designed with an authentic life-like appearance to attract the attention of fish to your line. Made of polycarbonate the Yo-Zuri minnow offers year-round durability. This lure... more

Yo-Zuri 3DB Pencil 4 Topwater Hard Bait Lure Bone

The Yo-zuri 3DB Pencil is a top-of-the-line topwater Walk the Dog style hard bait fishing lure. The Internal 3D Prism Finish or new painted finish never wear off. The rear placement one-knock cadence rattle gives this lure its back-and-forth swimming... more

Yo-Zuri 3 1/2 3D Inshore Twitchbait Fishing Lure Ayu 9/16 oz. Hard Bait

Yo-Zuri 3 1/2 3D Inshore Twitchbait Fishing Lure Ayu 9/16 Oz. more

Yo-Zuri 3D Inshore Fingerling 70 Gold Black Hard Bait Fishing Lure

The Yo-Zuri 3D inshore fingerling is a suspending lipped minnow hard bait fishing lure designed for catching saltwater gamefish. Featuring Yo-Zuri s patented. This lures features two saltwater grade treble hooks and comes in 2-3/4 inch (70 mm) and 4... more

Yo-Zuri Crystal Minnow Deep Diver 3-1/2 Hard Bait Lure Red Head

Yo-Zuri Crystal Minnow Deep Diver hard bait fishing lure reflects all subsurface light for the utmost visibility even at maximum depths and speeds. This highly effective trolling bait (recommended speed at 3-5 knots) creates a tight wiggling pattern... more

Yo-Zuri R1158 CSJT Bonita Hard Bait 8.25 10 7/8oz Skip Jack Tuna

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri’s new Bonita boats our patented color change... more

Yo-Zuri Crystal 3D Minnow 3-1/2 Hard Bait Fishing Lure

Update your fishing kit with the Yo-Zuri America Crystal 3D Minnow. It is designed with an authentic life-like appearance to attract the attention of fish to your line. Made of polycarbonate the Yo-Zuri minnow offers year-round durability. This lure... more

Yo-Zuri 3DB Knucklebait Wire Bait Lure Pearl Shad

The Yo-Zuri 3DB Knucklebait is a wire bait with a ball instead of a blade like a traditional spinnerbait. This fishing lure comes in 3D prism or painted ball versions. The painted are recommended for stained water and the prism for clear water... more

Yo-Zuri RattlN Vibe One Knock Sinking Hard Bait Lure Matte Crayfish

Yo-Zuri is proud to announce the next generation of our Rattl’n Vibe Series lipless crank bait series! Yo-Zuri is now offering a Rattl’n Vibe with a new single knock rattle the One Knock Rattl’n Vibe. The same great action most effective color... more

Yo-Zuri 6 Crystal 3D Minnow Deep Diver Saltwater Hard Baits Pink

Yo-Zuri 6 Crystal 3D Minnow Deep Diver Saltwater Hard Baits Pink more

Yo-Zuri Crystal 3D Minnow 4-3/8 Hard Bait Fishing Lure

Update your fishing kit with the Yo-Zuri America Crystal 3D Minnow. It is designed with an authentic life-like appearance to attract the attention of fish to your line. Made of polycarbonate the Yo-Zuri minnow offers year-round durability. This lure... more

Yo-Zuri Crystal 3D Minnow 5 1/4 Hard Bait Fishing Lure Red Head

Update your fishing kit with the Yo-Zuri America Crystal 3D Minnow. It is designed with an authentic life-like appearance to attract the attention of fish to your line. Made of polycarbonate the Yo-Zuri minnow offers year-round durability. This lure... more

Yo-Zuri Pins Minnow (F) 50mm 2 Hard Bait Lure

The Yo-Zuri Pins Minnow is a 50mm 2 floating hard bait fishing lure. Designed for use in freshwater for a wide variety of species including Trout Bass and panfish. This lure features two treble hooks and top quality Japanese color patterns to target... more

Yo-Zuri Hydro Pencil 5 Hard Bait Fishing Lure Black Silver

The Yo-Zuri Hydro Pencil is a topwater hard bait fishing lure. Perfectly weighted for long distance casting the Hydro Pencil is ideal for surf or inshore fishing for Striped Bass Bull Redfish Trophy Snook or Tarpon. Yo-Zuri has upgraded the new Hydro... more

Yo-Zuri Rattl n Vibe Mini Sinking Lipless Crankbait Hard Bait Fishing Lure 40mm 1-5/8 UV Pink Tiger

The Yo-Zuri Rattl n Vibe Mini is a 1-5/8 inch (40mm) hard bait lipless crank bait fishing lure. It is designs for both open water and Ice fishing. It has perfect balance that allows it to be cast and retrieved or fished vertically. It is an excellent... more

Yo-Zuri Mag Darter 5 Hard Bait Fishing Lure Bone

The Yo-Zuri Mag Darter is 125mm 5 hard bait fishing lure. Designed with Yo-Zuri s patented magnetic weight transfer system for long distance casts even into a head wind. This bait features two triple strength saltwater treble hooks and through wire... more

Yo-Zuri 3DB Crank 1.5 Squarebill Hard Bait Lure 60mm 2-3/8 Gizzard Shad

The 3DB Crank 1.5 Squarebill is a 60mm 2-3/8 floating hard bait that has a diving range of 3 to 6ft of water depending on line size. It features Yo-Zuri s patented 3D prism and internal painted finishes that never chip or wear off. The squarebill... more

Yo-Zuri 3D Inshore Twitchbait 2-3/4 Hard Bait Fishing Lure Sardine Color

The Yo-Zuri 3D Inshore Twitch Bait is a slow sinking saltwater lipless hard bait fishing lure. Designed to be fished in shallow water the 3D Inshore Twitch Bait is an exceptional choice for fishing grass flats oyster bars or working troughs along the... more

Yo-Zuri Crystal 3D Minnow 3-1/2 Hard Bait Fishing Lure

Update your fishing kit with the Yo-Zuri America Crystal 3D Minnow. It is designed with an authentic life-like appearance to attract the attention of fish to your line. Made of polycarbonate the Yo-Zuri minnow offers year-round durability. This lure... more