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Rapala Original Floating Minnow 07 Hard Bait 2.75 1/8oz Hot Steel

The Rapala Original Floater is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait retrieved as a shallow runner weighted with a split shot for medium depth or bottom walked off a three-way... more

Rapala Original Floating Minnow SKU - 808377

The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a... more

Rapala Original Floating Minnow 09 Fishing Lure 3.5 3/16oz Hot Steel

The Rapala Original Floater is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait retrieved as a shallow runner weighted with a split shot for medium depth or bottom walked off a three-way... more

Rapala Original Floating Minnow SKU - 446520

The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a... more

Rapala Original Floating Minnow 13 Fishing Lure 4.25 1/4oz Hot Steel

The Rapala Original Floater is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait retrieved as a shallow runner weighted with a split shot for medium depth or bottom walked off a three-way... more

Rapala Original Floating Minnow SKU - 285500

The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a... more

Rapala Original Floating Minnow 05 Fishing Lure 2 1/16oz Hot Steel

The Rapala Original Floater is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait retrieved as a shallow runner weighted with a split shot for medium depth or bottom walked off a three-way... more

Rapala Original Floating Minnow SKU - 892570

The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a... more

Rapala Original Floating Minnow 11 Fishing Lure 4 3/8 3/16oz Hot Steel

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait retrieved as a shallow runner weighted with a split shot for medium depth or bottom walked off a three way swivel or bottom bouncer the wounded... more

Rapala Original Floating Minnow SKU - 174088

The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a... more

Rapala Original Floating 07 Fishing Lure - Bleeding Hot Olive

The Rapala Original Floating 07 Fishing Lure is the one that started it all and is still the number one go-to! Whether twitched on top as surface bait retrieved as a shallow runner weighted with a split shot for medium depth or bottom walked off a... more

Rapala Original Floating Minnow SKU - 927154

The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a... more

Rapala Scatter Rap CountDown Lure 2 3/4 1/4oz Hot Mustard Muddler

Rapala Scatter Rap CountDown Lure 2 3/4 1/4 oz Hot Mustard Muddler Hot Mustard Muddler 2-3/4 1/4oz Baitfish skitter and scatter when they are pursued by predators – it s this erratic and evasive action that triggers the strike. Made of balsa with a... more

Rapala X-Rap 12 Fishing Lure - Hot Head - 4 1/2 - Runs 4-8 Depth

The X-Rap® showcases an array of fish-catching techniques in one single retrieve boasting a versatile design that allows for multiple actions. With its aerodynamic shape it casts smoothly and accurately over long distances. The prominent scales and... more

Storm Hot N Tot Madflash 05 Fishing Lure - Blue Steel Shad

Classic Hot N Tot wild action and metal lip as the original but loaded with the hottest fish catching innovations. Featuring detailed external scale patterns classic and UV Bright finish choices 3-D holographic eyes and VMC premium black nickel... more

Rapala 5 1/4 X-Rap 14 Saltwater Fishing Lure - Hot Head

The suspending Rapala 5 1/4 X-Rap 14 Saltwater Fishing Lures display the X-Rap Attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks these baits can be cast or trolled. Rip them for extreme erratic... more

Rapala Shallow Shad Rap 07 Fishing Lure - Hot Tiger

Constructed of premium balsa it is ideal for fishing skinny water it features precise action detailed finish and proven fish-catching patternsHand-tuned and tank-tested for perfection right out of the boxFeatures super sharp VMC black nickel treble hooks more

Rapala SSR14HT Super Shad Rap Crankbait Fishing Lure 5 1/2 1 5/8 oz Hot

The patterns and colors offer perfect imitation of a favorite prey of fish. Whether talkin to musky maniacs or big water trollers they all have one thing in common: the great fish-catching power of the Super Shad Rap. Running depth:5 -9 more

Rapala X-Rap Magnum Lure Hot Head HH

The X-Rap Magnums are designed to perform perfectly straight out of the box eliminating any need for time-consuming tuning. Featuring a large diving-lip these lures can reach impressive depths without any assistance allowing for uninterrupted action.... more

Rapala 4 X-Rap 10 Fishing Lure - Hot Steel

The Rapala X-Rap lure is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the... more

Rapala 4 3/4 X-Rap 12 Saltwater Fishing Lure - Hot Pink

Rapala X-Rap 4-3/4 Saltwater LureRapala s adrenaline-pumping Saltwater X-Rap Lures have had a huge impact on the way anglers target almost every kind of saltwater species. Built to withstand the onslaught of saltwater giants the extreme X-Rap slashbait... more

Rapala CD01HMMD CountDown Lure 1 1/16oz Hot Mustard Muddler

Sinking at a consistent rate of one foot per second the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended at the weed tops or holding on bottom structure the CountDown can get you to them consistently.... more

Rapala Jigging Rap 07 5/8oz Glow Hot Perch

Swimming in tantalizing circles under the ice or in open water for suspended game fish the Rapala Jigging Rap® features a balanced weighted minnow profile. Single reversed hooks with center treble and eyelet this bait can also be bottom bounced yo-yo... more

Rapala SXR14HP X-Rap Saltwater 14 Slashbait Fishing Lure 5 1/2 1 1/2 oz Hot

Suspending X-Rap Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks these baits can be cast or trolled. Rip em for xtreme erratic... more

Rapala Jointed Shad Rap 04 Fishing Lure - Hot Tiger

Rapala Jointed Shad Rap 04 fishing lure with running depth of 4-6 inches.Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing it is just too much... more

Rapala Shallow Shad Rap Crankbait 3 1/2in 3/8 oz Floating Hot Tiger

The shallow running version of the Shad Rap. Constructed of premium balsa it is ideal for fishing skinny water it features precise action detailed finish and proven fish-catching patterns. Hand-tuned and tank-tested for perfection right out of the box.... more

Rapala Jointed Shad Rap 05 Fishing Lure - Hot Tiger

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish Suspending on pause just like the real thing it is just too much for even the wariest fish to resist more

Rapala X-Rap 10 Jerkbait Fishing Lure 4 7/16oz Hot Head

The Rapala X-Rap lure is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the... more

Rapala Shad Rap 05 Crankbait Fishing Lure 2 3/16 oz Hot Steel

The benchmark other crankbaits are measured by the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa it is equally effective cast or trolled performing from ultra-slow presentations to super-fast without... more

Rapala Shad Rap 07 Crankbait Fishing Lure 2.75 5/16 oz Hot Steel

The benchmark other crankbaits are measured by the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa it is equally effective cast or trolled performing from ultra-slow presentations to super-fast without... more

Luhr Jensen X-Rap Hot Steel 3-1/8

The X-Rap® is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... more

Rapala X-Rap 12 Fishing Lure - Hot Steel - 4 1/2 - Runs 4-8 Depth

The X-Rap® showcases an array of fish-catching techniques in one single retrieve boasting a versatile design that allows for multiple actions. With its aerodynamic shape it casts smoothly and accurately over long distances. The prominent scales and... more

X-Rap Hard Bait Lure Hot steel 2-1/2

The X-Rap® is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... more

Rapala Shad Rap 07 Fishing Lure - Bleeding Hot Olive

The Shad Rap is the standard for crankbaits mimicking baitfish found worldwide. Made of the finest balsa wood it can be cast or trolled effectively operating at various speeds with consistent success. Its precise motion intricate design and successful... more

Rapala Shallow Shad Rap 05 Fishing Lure 2 3/16oz Hot Steel

The shallow running version of the Shad Rap. Constructed of premium balsa it is ideal for fishing skinny water. It features precise action detailed finish and proven fish-catching patterns. Hand-tuned and tank-tested for perfection right out of the... more

Rapala SR06HT 2.5 in. Shad Rap Hardbaits - Hot Tiger

The benchmark other crankbaits are measured by the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa it is equally effective cast or trolled performing from ultra-slow presentations to super fast without fail. Its... more

Rapala X-Rap® Magnum® 15 Hot Head

X-Rap® Magnum® 15 Hot Head The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet the XRM15 to 15 feet etc. Run up to 13 knots for big game fish... more

Rapala SR05BHO Shad Rap Crankbait Fishing Lure 2 3/16 oz Bleeding Hot Olive

The benchmark other crankbaits are measured by the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa it is equally effective cast or trolled performing from ultra-slow presentations to super fast without fail. Its... more